• November 10, 2017

Make Sure the Marketing is Effective


Make Sure the Marketing is Effective

Whether you market your own home or have a real estate agent do it for you, the marketing must be effective. The listing description for your property—written by you or your realtor—is the best place to advertise what your home has to offer. The right words can do wonders for emphasizing your home’s selling points, while the opposite holds true as well: use ineffective descriptors, and you’ll be selling your property short.

Positive Words
Chances are, the sale ad is the first exposure a buyer will have to your home, and your first opportunity to impress them. These are words you can use to generate a positive reaction right off the bat.

• Beautiful
There’s no understating the impact of beauty. One of the most powerful descriptions in real estate, it should be similarly expressed in photographs of the property.
• Spacious
Plenty of room increases the value of a home in a buyer’s eyes.
• Luxurious
Evokes images of both beauty and spaciousness.
• Landscaped
Describes the exterior in an artful way, especially if you’ve put a lot of effort into the outer design.
• Captivating
People love to have their breath taken away.

Words to Avoid
Some descriptors just fill space or outright negatively affect what buyers will think of your home. Avoid these at all costs.

• Clean
Saying a house is clean adds nothing to its perceived value. You’re selling it; it’s already expected to be.
• Value
Another descriptor that does little to evoke any kind of emotion.
• Small
The opposite of spacious; even if the house is small, draw attention to its finer points.
• Basement Unit
Try “lower level.”
• Motivated Seller
In other words, a desperate seller. This perception can decrease the offers you’ll get for your home.

With only so many words at your disposal, be creative with the way your home is presented in its listing ad. Concentrate on words and phrases that create a positive reaction to the reader while making sure your house is accurately represented.

Stress is one of the largest concerns when selling a home. Staging, managing finances and documents, and simultaneously juggling the rest of your life can be completely draining. However, one thing is certain about selling your home: it’s a lot easier when you have a solid real estate agent to handle it. Remember, No-One Works Harder to Sell your Home more than Joe! Contact Joe today by calling 813-908-7293 or visit https://josephlewkowicz.com/