• April 22, 2017

Market Your Home Efficiently

Without Real Estate 14

Market Your Home Efficiently

How you list your home and how you promote your home are major contributing factors that decide whether or not buyers will even be interested in what you have to offer. Learning how to market your house will not only save you time, it will earn you more money when selling your home without a real estate agent.

Creating a marketing plan is a crucial first step toward marketing your home. This plan should have broad components, outlining your target audience and the methods you’ll give priority to, and very specific information, detailing what marketing tools you will use and how frequently you will use them. Along with your marketing plan, you should create a unique and descriptive listing ad for your home. This description will serve as the guideline for any verbiage used throughout the selling process, to ensure consistency and quality.

With a step-by-step plan and solid description on hand, you should now begin photographing your home. Taking great real estate photos is essential to get your home off the market, because most buyers won’t even drive by a house that looks unappealing in photos. Capture your home’s best features, including any unique architectural elements, built-in storage, and open spaces, in addition to the outside of the property. Remember to pay attention to lighting, angles, and photo quality, as these details can either add to or take away from the effectiveness of your pictures.

You have a plan, a description, and convincing photos, but the work doesn’t stop there. Now is the time to execute your plan and give your home maximum exposure, both online and off. To market your home to Internet users, you should take advantage of social media platforms, where posting is free and easy, and extra marketing pushes can be purchased for a small chunk of change. Use the quality photos you captured, relevant hashtags, and your network of personal connections (i.e. Facebook friends, Instagram and Twitter followers, etc.) to spread the word about your home.

Social media can be very useful, but listing services are the key to successful Internet marketing. There are a number of listing services options for any price range, including the popular MLS or Multiple Listing Service. This particular service is used by individual buyers and experienced agents to search for homes in target areas across the country. Not only do listing services expand your reach with potential buyers, but many also include marketing materials, like flyers, yard signs, and pamphlets that you can use to market your home offline.

To reach a wider audience in your local community, you should also market your home offline. This means taking advantage of the marketing materials sent by your listing service or creating them on your own time. Yard signs and flyers should be neatly designed, easy-to-understand, and clearly placed so that they catch potential buyers’ eyes and attention. Placing ads in local newspapers and publications is another great offline marketing tool that is both effective and cheap.

Be sure to design a marketing plan that works best for your budget, lifestyle, and home, and stick to it. You can’t sell your home if nobody knows your home is for sale, so focus on getting the word out there and highlighting all the wonderful things your home has to offer and help you sell your home more quickly.

Stress is one of the largest concerns when selling a home. Staging, managing finances and documents, and simultaneously juggling the rest of your life can be completely draining. However, one thing is certain about selling your home: it’s a lot easier when you have a solid real estate agent to handle it. Remember, No-One Works Harder to Sell your Home more than Joe! Contact Joe today by calling 813-908-7293 or visit https://josephlewkowicz.com/